Freeform: Coming to your Local Television

     Tomorrow, ABC Family will change its name to Freeform. Since 2001, they have been known as the gawky teen cousin network of ABC, showing reruns of  Sabrina the Teenage Witch, Whose Line Is It Anyway?, Gilmore Girls, Step by Step and other 90's and early 2000's shows. The network also launched the wildly successful and addictive Pretty Little Liars (teen murderesses) and a host of other interesting shows and subject matter such as :

• Make It or Break It (gymnastics team with issues)
• The Fosters, (a charming Lesbian couple and their foster children, with issues) 
• and the often dialogue-plagued: The Secret Life of the American Teenager (pregnant teens- with issues)

     According to statements from ABC Family, they are trying to hold on to their 18-34 females demographic and feel this name change will help them become more accepted or cool. I find this a big funny for a network that built it's empire on teen dramas. Let's face it, the WB never tried to be cool, but it drew a huge pull of women in that demographic and both women older and younger than it , and still does as the current CW network. It also calls its demo (or its Demi Lovato, as comedians Nikki Glazer and Sara Schafer referred to the demographic of their short lived MTV show), the becomers. To me, as a woman in that coveted "Demi", I am really creeped out and a little offended. The Becomers sounds like the next Vampire Diaries spinoff. "The Becomers" will get you at 9 P.M. on Thursday night.

     We'll have to see how this all plays out. The same network held a blaze of glory from 1998 - 2001  as Fox Family Channel before it changed over to ABC. I was pretty upset at the time and may never recover from the lack of S Club 7 reruns. (S Club has shows in Miami and Los Angeles and they were amazing). Fergie of the black eyed peas also hosted a show where kids won prizes for the best lip sync to a popular song. It was truly a renaissance. Before that, the channel was known as the Christian-inspired  Family Channel and I'm not too sure it had any appealing programming other than old reruns of Bonanza.